Liz joined 1798 Consultants after spending 17 years in the
healthcare industry at a variety of pharmaceutical and
biotechnology companies, as well as a healthcare consulting
company.
Liz was Director of Commercial Information and Sales Operations at
Genentech. In this role, she led a team that provided sales,
marketing, and reimbursement reporting and analysis to the
commercial organization. She and her team supported multiple
product launches, brand-performance reporting across products, and
the development of new capabilities to support expanded commercial
reporting and analytics.
Prior to joining Genentech, Liz worked at Amgen in a variety of
roles in marketing, information management, and sales operations
and analysis. In Sales Operations, she led a team that supported
sales reporting and analysis, customer targeting and segmentation,
incentive compensation, sales force sizing and structure, and sales
force automation. She also led the definition and
implementation of launch tactics to support the launch of Aranesp®
(darbepoetin alpha). In marketing, Liz drove the development of the
Aranesp 3-year brand plan and lifecycle plan, developed and
implemented a new patient-based forecast model, identified key
brand-performance indicators and metrics to measure brand
performance, and led the implementation of a medical-information
call center.
Prior to her work at Amgen, Liz spent more than 7 years at Muro
Pharmaceutical in several positions. Her last position at Muro was
head of sales and marketing operations and analysis.
Liz received her B.S. from the University of Massachusetts,
Amherst. She also received a certificate in executive development
from the Kellogg School of Management.